Hi, I'm
7+ years, 50+ brands — from ads to ERP, I build digital growth strategies. Meta, Google, X & Telegram — Shopify, WooCommerce — Custom ERP.
"Experience is gained not by aging, but by living; time ripens fruit, not people.
Digital marketing expert, e-commerce consultant, and software developer.
I'm Denizcan Topcular — a digital marketing expert and software developer who bridges the gap between marketing strategy and technical execution. For 7+ years, I've been helping textile and retail SMBs not just survive, but genuinely thrive in an increasingly digital market.
As an e-commerce consultant, I've managed end-to-end operations for 50+ brands across Trendyol, Shopify, WooCommerce, Hepsiburada, and Amazon. From product listing optimization to marketplace integration, I handle the full stack — not just the storefront, but the ERP, inventory, and order sync behind it.
What sets me apart is the rare combination of marketing and engineering. I run high-performance Google Ads, Meta Ads, and TikTok Ads campaigns while simultaneously building the software infrastructure — like NexoLuna ERP — that automates everything from stock tracking to multi-channel order management. I also specialize in SEO and GEO (Generative Engine Optimization) to make sure brands are discoverable by both traditional search engines and AI assistants.
Whether you need a complete e-commerce setup, a performance marketing overhaul, or a custom ERP solution tailored to textile retail — I deliver end-to-end, from strategy to code.
Years Experience
Brands
Projects
Platforms
Most consultants know either marketing or technology. I do both.
I can optimize your Google Ads campaign while simultaneously improving your site's technical infrastructure. I can set up your Trendyol integration while handling the ERP side of stock synchronization. This combination eliminates the mid-project “we need another developer” moment.
I'm not an agency — I'm an independent e-commerce consultant. Shopify or WooCommerce? The decision is based on which adds more value to your business. I'm not tied to any particular platform or tool. I recommend what fits you best.
I deliver end-to-end, from strategy to code. You don't need to hire a separate strategy team and a separate development team for your project.
I build high-performance e-commerce stores on Shopify and WooCommerce. From theme customization to payment integration, speed optimization to mobile responsiveness — I handle the full technical infrastructure. I integrate local payment gateways like iyzico and PayTR, and automate the order process with shipping connections.
I manage your marketplace operations on Trendyol, Hepsiburada, N11, and Amazon TR. From store setup to product listing strategy, commission analysis to sales optimization — I cover the entire process. If you sell on multiple channels, I handle stock synchronization and order management too. I manage all your channels from a single point to prevent overselling.
I run performance-focused ad campaigns on Google Ads, Meta Ads, and TikTok Ads. Search, Shopping, Performance Max, Instagram ads — I have experience across all formats. I work with a ROAS (return on ad spend) focus to maximize results from your budget. I don't just set up campaigns — I continuously test and optimize.
I build the technical SEO infrastructure to get your site ranking higher on Google. Schema markup, site speed, content optimization...
Have you heard of GEO (Generative Engine Optimization)? It's about making your brand visible in AI assistants like ChatGPT, Google AI Overview, and Perplexity. The number of people using these tools grows every day. By running traditional SEO and AI optimization together, I ensure your brand is discoverable on both channels.
NexoLuna is my custom-built ERP platform designed specifically for textile retail. Size-color-season matrix stock management, AI image recognition for product entry in seconds, Trendyol and Hepsiburada integrations, franchise and branch management. Built from scratch for the needs of textile and retail businesses.
As an e-commerce consultant, I've completed 50+ client projects and 100+ projects over 7 years. A few examples:
SMB business owners are my primary focus. I get the best results with businesses that fit these profiles:
I create the biggest impact for small and medium-sized businesses with 1-50 employees. Even if your technical knowledge is limited, that's fine — I manage the entire process on your behalf.
Solutions to accelerate digital transformation for SMBs.
High-performance Shopify and WooCommerce stores. From payment integration to mobile optimization — full technical setup.
Manage Trendyol, Hepsiburada, N11, and Amazon TR from a single dashboard. Stock sync and order management included.
ROAS-focused campaigns on Google Ads, Meta Ads, and TikTok Ads. Maximize returns from your ad budget.
Technical SEO to rank higher on Google. Plus GEO — making your brand visible in AI assistants like ChatGPT and Perplexity.
ERP platform built for textile retail. Size-color-season stock matrix, AI image recognition, and marketplace integrations.
End-to-end delivery, from strategy to code. The right platform, ad channel, and integration — a roadmap tailored to your business.
What I've learned, experienced, and want to share.
Real experience using Akinsoft Wolvox in textile stores for 1 year. Size-color inventory, multi-store sync, and marketplace integration issues revealed.
Let's talk about your project. Whether you're building a new e-commerce store, optimizing your current sales channels, or looking for a custom ERP solution for your textile business — the first step is always the same: a short conversation.
I'll listen, understand your situation, and map out the right path forward. First consultation is free.
WhatsApp: +90 532 454 40 35 (Fastest response)
Email: [email protected]